YANDEX
Park Live

For YANDEX Park Live in Almaty we built the festival's food zone for Yandex Go Eda — an oversized, fully branded territory guests could spot from across the park.

The centerpiece was a walk-in refrigerator installation with a working photo zone inside, surrounded by giant sculptures: a three-metre burger, a stack of frosted donuts and the brand's signature swirl. Every surface, from the tent canopy to the delivery bag graphics, carried the Yandex Go identity.

Signage ran bilingually in Russian and Kazakh, and the zone doubled as a rest area with a bar counter and seating, keeping guests around the installation between festival sets.