Orion
Digital Day

In October 2024, IT developer Orion soft held a flagship conference at the new LOFT#8 (formerly "Sickle and Hammer" Recreation Center), combining a business program with a rock aesthetic. We were responsible for the visual design of the space: booth designs, lightboxes, printed elements and navigation.

Instead of the classic exhibition boxes, the partners' stands have turned into informal areas in the spirit of a rehearsal base: chain-link mesh instead of partitions, brick wall decoration, barrels instead of tables, chains and neon lighting. Custom rock posters with IT punchlines and branded navigation for the three tracks of the event complemented the space.

The result: the event grew almost 3 times in terms of the number of participants and 10 times in terms of coverage of publications compared to the previous year, and the guests separately noted the attention to detail in the design.